I'm director of communications and public affairs at a graduate research university in New York City. The opinions expressed here are mine alone and do not reflect those of my employer.
Another refutation of Malcolm Gladwell's recent article, this time from the nonprofit sector.
Amplify’d from www.nten.org
No, it's not the newspaper. It's Malcolm Gladwell's over-discussed article, "Small Change: Why the revolution will not be tweeted".
Why are we spending so much time talking about this? The over-simplification and generalization in Gladwell's article has been covered -- here, and here, and here, and here, and even here. The Atlantic has responded, The Huffington Post has responded, The New York Times has responded. And now, dear readers, NTEN will respond.
Why are we all so defensive about a discussion that has no basis in reality?
It seems to me that each successful social action is born of extremely specific circumstances, a perfect combination of awareness, support, political climate, and planning unique to each situation and movement. Gladwell has us all worked up in a tizzy (as my mother would say) about the meeting of two movements that will never meet. Instead of fighting the good fight, we're all discussing how to fight.
So, Malcolm Gladwell, I join the ranks of those who disagree with you. The revolution most certainly could happen on Twitter. It will also happen at the lunch counter, in our homes, and most importantly in our communities -- wherever they may be.
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