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Looks interesting, although I haven't been a big user of Scribd.
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Reading isn’t a particularly social activity, but talking about reading and sharing books, articles, and other documents is highly social. Book clubs are so popular because people identify with other people who share the same reading interests. Document-sharing site Scribd wants to become the place on the Web where a million reading clubs flourish . With a redesign rolling later today, it will now start calling itself a “Social Network For Reading.”
Read more at techcrunch.com