Posterous co-founder Garry Tan has an insightful post today on the joy of minimalism. Garry tells us about his passion for fixed gear bikes and his decision to remove the rear brake from his:
Today, I removed the rear brake. I took off the whole mechanism -- cable, calipers, everything. (I kept the front brake just to be safe.) The bike looks a LOT cleaner. But that's not interesting. What matters: It changed my entire cycling experience. I'm right handed, and the rear brake handle was on the right side of the handlebar -- so now that it was gone, the urge to brake went away. I regulated my speed according to my surroundings. I didn't brake. I way more free to just roll naturally, as I had one less knob or control to worry about. It was liberating.
Garry then extends this metaphor to software and product design:
When it comes to software and products of all kinds -- think about what removing a rear brake might do....Get rid of the things you don't need. Keep the things you do. Yes, you can add to the experience by subtracting.
Great advice from Garry that also can be applied to what we do as communicators.
One of the best, earliest pieces of advice I got on writing was to take your favorite sentence, the one that you spent the most time crafting and polishing, and chuck it. Why? Because chances are the only reason it's there in the first place is that you've spent so much time on it and you don't want to give it up. And although you may be really proud of it, it could be the one thing that's holding your piece back from really saying what you want it to say and being effective communication.
I've been thinking a lot lately about how university communications offices can "reboot" their operations. One way is to critically examine the various things you do and ask why you do them. If the answer comes back, "Well, that's the way we've always done it," then maybe it's time to consider dropping that function and finding something new.
Lose the rear brake. You may find it liberating as well.
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